Is Best Western Affiliated With Marriott? A Comprehensive Guide

Are you planning a trip and wondering if Best Western and Marriott are affiliated? With so many hotel chains out there, it can be confusing to keep track of which ones are connected and which ones operate independently.

If you’re short on time, here’s a quick answer to your question: No, Best Western and Marriott are not affiliated with each other. They are separate hotel chains that operate independently.

In this article, we’ll dive deep into the relationship (or lack thereof) between Best Western and Marriott. We’ll explore their histories, ownership structures, and brand identities to give you a comprehensive understanding of how these two hotel giants differ.

Whether you’re a frequent traveler or simply curious about the hospitality industry, this guide will provide you with valuable insights.

Understanding Hotel Chain Affiliations

In the vast and ever-expanding world of hospitality, hotel chain affiliations play a crucial role in shaping the industry landscape. These strategic partnerships and collaborations among different hotel brands and companies offer a myriad of advantages, both for the hotels themselves and for the discerning traveler.

Let’s delve into the intricacies of hotel chain affiliations and explore their significance.

What is a Hotel Chain Affiliation?

A hotel chain affiliation refers to the association or partnership between different hotel brands or companies. This affiliation allows hotels to leverage the resources, marketing power, and brand recognition of a larger entity, while still maintaining their unique identities and operational autonomy.

It’s a symbiotic relationship where both parties benefit from shared resources, economies of scale, and a broader market reach.

Benefits of Hotel Chain Affiliations

Hotel chain affiliations offer numerous advantages that can significantly enhance the guest experience and streamline operations:

  • Expanded Loyalty Programs: Guests can enjoy the benefits of a larger loyalty program, accumulating and redeeming points across multiple brands, leading to increased customer satisfaction and retention.
  • Centralized Reservations and Marketing: Affiliated hotels can leverage the marketing power and centralized reservation systems of the larger chain, increasing visibility and accessibility for potential guests.
  • Consistent Quality Standards: Hotel chains often implement strict quality standards and brand guidelines, ensuring a consistent level of service and amenities across affiliated properties.
  • Cost Savings and Operational Efficiencies: Through shared resources, bulk purchasing power, and streamlined operations, affiliated hotels can realize significant cost savings and operational efficiencies.

Examples of Major Hotel Chain Affiliations

The hospitality industry is rife with examples of successful hotel chain affiliations. Some notable ones include:

  • Marriott International: With a portfolio of over 8,000 properties across 139 countries, Marriott International encompasses renowned brands like Marriott, Sheraton, Westin, and Ritz-Carlton, among others.

    This affiliation allows for seamless integration of loyalty programs and consistent quality standards across its diverse range of hotels.

  • Hilton Worldwide: Hilton Worldwide boasts an impressive lineup of brands, including Hilton Hotels & Resorts, DoubleTree, Embassy Suites, and Waldorf Astoria. Their affiliation enables guests to enjoy the benefits of the Hilton Honors loyalty program and ensures a consistent level of service across all properties.
  • Accor Hotels: With a presence in over 110 countries, Accor Hotels is a global powerhouse that encompasses brands like Fairmont, Sofitel, Novotel, and Ibis. Their affiliation strategy allows for seamless integration of operations and loyalty programs, catering to a diverse range of travelers.

According to Statista, the top hotel brands by brand value in 2022 were Hilton ($12.8 billion), Marriott ($8.9 billion), and Holiday Inn ($5.8 billion), highlighting the immense success and recognition of these major hotel chain affiliations.

In the ever-competitive hospitality industry, hotel chain affiliations have become a game-changer, offering guests a world of benefits, consistent quality, and unparalleled convenience. Whether you’re a frequent traveler or a casual vacationer, understanding these affiliations can help you make informed decisions and ensure a truly amazing and memorable stay.

Best Western: A Brief History and Overview

Best Western is a well-established hospitality brand with a rich history spanning over seven decades. Founded in 1946, it has grown to become one of the largest hotel chains in the world, boasting a diverse portfolio of properties across multiple countries.

Let’s delve into the origins, brand identity, and ownership structure of this iconic company.

The Origins of Best Western

The story of Best Western began in the post-World War II era, when a group of independent hotel owners recognized the need for a unified marketing and referral system. M.K. Guertin, a hotelier from California, spearheaded the initiative, bringing together 67 founding members who shared a vision of providing consistent quality and service across their establishments.

This groundbreaking collaboration laid the foundation for the modern-day Best Western brand.

Best Western’s Brand Identity and Positioning

Over the years, Best Western has solidified its brand identity as a trusted provider of comfortable and affordable accommodations. With a focus on delivering exceptional value for money, the company caters to a wide range of travelers, from leisure tourists to business professionals. highlights its commitment to quality, cleanliness, and friendly service, setting it apart from competitors in the mid-scale hotel segment.

Best Western’s brand positioning revolves around offering a consistent and reliable experience across its portfolio of hotels. By adhering to strict standards and quality assurance programs, the company ensures that guests can expect a certain level of comfort and amenities, regardless of their destination.

This consistency has been a key factor in building customer loyalty and trust over the decades.

Best Western’s Ownership and Management Structure

Unlike many other major hotel chains, Best Western operates under a unique ownership and management structure. The company is a membership association, with each hotel independently owned and operated by individual entrepreneurs or franchisees. This decentralized approach allows for flexibility and localized decision-making, while still benefiting from the brand’s global recognition and centralized marketing efforts.

As of 2022, Best Western encompasses over 4,700 hotels across 100 countries, with a diverse range of properties catering to different travel preferences and budgets. From classic hotels to upscale resorts and extended-stay accommodations, the brand offers a wide array of options for travelers.

This extensive network, coupled with its strong brand reputation, makes Best Western a formidable player in the hospitality industry.

So, while Best Western may not be affiliated with Marriott or other major hotel conglomerates, it has carved out a distinct niche for itself, offering a compelling value proposition to guests seeking a dependable and comfortable stay at an affordable price point.

With its rich history, unwavering commitment to quality, and innovative management structure, Best Western continues to thrive in an ever-evolving hospitality landscape.

Marriott: A Hospitality Industry Giant

The Rise of Marriott Hotels

Marriott International, Inc. is a name that resonates with travelers worldwide. Founded in 1927 by J. Willard and Alice Marriott as a humble root beer stand in Washington, D.C., the company has grown into a global hospitality powerhouse.

Today, Marriott boasts an impressive portfolio of more than 8,000 properties across 139 countries and territories, making it the world’s largest hotel chain by number of available rooms (over 1.4 million rooms as of 2022 Source: Marriott Corporate Information).

Marriott’s meteoric rise to the top of the hospitality industry is a testament to its unwavering commitment to excellence, innovation, and customer satisfaction.

Marriott’s Brand Portfolio and Offerings

Marriott’s brand portfolio is a diverse tapestry, catering to a wide range of travelers and their preferences. From luxury and lifestyle brands like The Ritz-Carlton, JW Marriott, and Marriott Marquis to more affordable options like Courtyard by Marriott and Fairfield Inn & Suites, Marriott caters to every budget and travel style.

The company’s offerings span across hotels, resorts, timeshare properties, and even luxury residences, providing a seamless and consistent experience for its loyal guests. According to Statista, as of 2022, Marriott’s largest brand by number of rooms is Courtyard (over 460,000 rooms), followed by Fairfield Inn & Suites (over 350,000 rooms).

Marriott’s Corporate Structure and Ownership

Marriott International, Inc. is a publicly-traded company listed on the NASDAQ stock exchange (ticker symbol: MAR). The company operates under a decentralized structure, with a corporate headquarters in Bethesda, Maryland, and regional offices worldwide.

While Marriott owns and manages some of its properties, a significant portion of its portfolio consists of franchised and managed hotels. This business model allows Marriott to maintain a strong brand presence globally while leveraging the expertise and resources of local partners.

As of 2022, Marriott’s corporate information states that approximately 86% of its properties are franchised or managed by third-party owners, while the remaining 14% are owned or leased by the company itself.

This diversified ownership structure has been a key factor in Marriott’s success, enabling the company to adapt to changing market conditions and consumer preferences efficiently.

The Relationship Between Best Western and Marriott

Exploring the Lack of Affiliation

Despite being two well-known names in the hospitality industry, Best Western and Marriott International are not affiliated with each other. They operate as separate and independent hotel chains, each with its own distinct brand identity, business model, and corporate structure.

This lack of affiliation means that the two companies do not have any formal partnership, shared ownership, or collaborative agreements in place.

Best Western is a membership-based cooperative organization, where individual hotel owners and operators become members and pay fees to use the brand name and benefit from the company’s marketing, reservations, and loyalty programs.

On the other hand, Marriott International is a publicly-traded company that owns, manages, and franchises a diverse portfolio of hotel brands worldwide. This fundamental difference in their business models contributes to the lack of affiliation between the two companies.

Comparing Best Western and Marriott’s Business Models

To better understand the relationship between Best Western and Marriott, it’s essential to compare their business models and operations:

  • Ownership Structure: Best Western operates as a cooperative, where member hotels are independently owned and operated. Marriott, on the other hand, follows a more traditional corporate structure, with a mix of company-owned, managed, and franchised properties.
  • Brand Portfolio: Best Western has a single brand, while Marriott International encompasses a diverse portfolio of over 30 hotel brands across various segments, including luxury, premium, and select-service hotels.
  • Global Presence: As of 2022, Best Western has over 4,700 hotels across more than 100 countries, while Marriott International boasts a presence in 139 countries and territories with over 8,000 properties.

Potential Benefits and Drawbacks of an Affiliation

While Best Western and Marriott are not affiliated, it’s worth considering the potential benefits and drawbacks if they were to establish a partnership or collaboration:

Potential Benefits:

  • Expanded global reach and market share
  • Shared resources, including marketing, reservations systems, and loyalty programs
  • Increased bargaining power with suppliers and vendors
  • Cross-selling opportunities and enhanced customer loyalty

Potential Drawbacks:

  • Potential conflicts in brand positioning and target markets
  • Challenges in aligning corporate cultures and decision-making processes
  • Dilution of brand identities and customer loyalty
  • Increased complexity in operations and management

Despite the potential benefits, the lack of affiliation between Best Western and Marriott allows them to maintain their distinct brand identities, cater to their respective target markets, and operate independently without the complexities of a large-scale partnership.

However, the hospitality industry is constantly evolving, and future collaborations or strategic alliances cannot be ruled out entirely.


As we’ve explored in this comprehensive guide, Best Western and Marriott are two separate and independent hotel chains that operate without any affiliation or direct business relationship. While they share the same industry and cater to similar customer bases, their histories, ownership structures, and brand identities are distinct.

Understanding the nuances of hotel chain affiliations is crucial for travelers seeking to make informed decisions about their accommodations. By recognizing the differences between Best Western and Marriott, you can better align your preferences and loyalty program memberships with the appropriate chain.

Whether you’re a frequent business traveler, a leisure vacationer, or simply someone with a keen interest in the hospitality industry, this guide has provided you with valuable insights into the relationship (or lack thereof) between these two prominent hotel chains.

Armed with this knowledge, you can confidently navigate the world of hotel accommodations and make choices that best suit your needs and preferences.

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